The Executive Management Programme

The Executive Management Programme

COURSE OVERVIEW

To get places in today’s business environment, it’s not enough to just be a specialist in your field or to be a good manager. To stand out and be able to really go places in the business world, you need to have a broad understanding of a range of key aspects of business. That’s why a well-rounded knowledge of business as a whole is important and why you need to attend AstroTech’s 3-Day training programme.

The course includes the following key topics:

TOPICS

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STRATEGY

• The five essential elements of a successful strategy
• Tools to create a strategy in a fast changing environment
• Comparing different models of strategic planning for applicability
• Keeping your strategy relevant
• How to ensure strategy is understood and implemented across all levels in the organisation

LEADERSHIP

• Latest trends/paradigms in leadership – the leader as catalyst
• Learn how to deal with current challenges for leaders
• Create your own leadership development plan
• How to grow leadership in your team and organisation

CRITICAL THINKING & DECISION MAKING

• The skills required for critical thinking & decision making
• Tools to assist in ensuring critical thinking and decision making
• What to do if you didn’t get the results you were hoping for
• Setting the stage and developing critical thinking and decision making in your team

FINANCE & ACCOUNTING

• Empowering yourself by understanding accounting jargon and terminology
• The Importance of Cash-flow and Liquidity Management
• Understanding Gearing and Rates of Return
• Importance of Cashflow and Liquidity
• Overview of Interpreting Financial Statements
• Fraud awareness and deterrence

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KEY PRINCIPLES OF ECONOMICS – AN OVERVIEW

• What is Economics, and why it is useful
• Macroeconomics and Microeconomics – where they fit in
• Supply and Demand, and their effect on costs and decision-making
• Labour Economics and its impact on employment

MARKETING

• The New Basics of Marketing
• The Difference between B2C & B2B marketing
• Structuring The Marketing Plan
• Macro & Micro Environment Analysis
• Customer Segmentation, Targeting & Positioning (STP Strategy)
• The 8P Marketing Mix (includes Digital & Social Media)
• Calculating Return on Marketing Investment (ROMI)

LABOUR RELATIONS

• The Labour Relations Act and the Basic Conditions of Employment Act and their application in the workplace
• Procedural & Substantive Fairness in Disciplinary processes – prior to , during and after formal hearings
• Other Legislation Applicable to the Employment Relationship

And much more!

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WHO SHOULD ATTEND

• MDs, CEOs, CFOs, CIOs, COOs
• Managers, Supervisors and Team leaders
• Human Resources Managers & Staff
• Professionals wanting to broaden their business exposure
• Anyone else wanting to develop their holistic business skills

OUTCOMES

• Expose yourself to broader business concepts
• Gain a holistic understanding of business
• Network with other professionals in Industry
• Make yourself more valuable to your company