Unlock Search Results: Search Engine Marketing And Google Analytics

COURSE OVERVIEW

Search Engine Marketing And Google Analytics

With the evolving change of consumer behaviour, the importance of good online marketing is critical with the help of Search Engine Marketing and Google Analytics. Consequently, a solid knowledge of search engine marketing, search engine optimisation and Google Analytics is becoming ever more critical. So if you or someone in your team wants to improve your company’s online marketing, attend AstroTech’s training programme called “Search Engine Marketing & Google Analytics”. The course will cover the following topics 

SEARCH ENGINE MARKETING 

‣ What is search engine marketing and search engine optimisation (SEO)? 

‣ Developing a search engine marketing strategy 

‣ lmproving your online presence through SEO 

‣ Improving your page rankings with SEO What influences page rankings? 

• How Google and page rankings work 

⁃ Search engine indexing 

‣ Pay per click rankings 

– Google Adwords 

‣ Organic rankings 

‣ Geographical considerations 

‣ Meta data and its role in search engine optimisation 

‣ White hat and black hat SEO 

‣ Keyword selection and tuning 

‣ Links and link building 

⁃ Return on investment and traffic measurement 

‣ Web crawling and prevention 

‣ Website design considerations for optimal SEO

 GOOGLE ANALYTICS 

‣ What is Google Analytics? 

‣ Why is Google Analytics important? 

‣ Metrics using Google Analytics 

‣ What Google Analytics can show you 

‣ Analysing bounce rates and time spent per page 

‣ Analysing visitors vs. unique visitors 

‣ Analysing search engine optimisation performance 

‣ Analysing paid advertising performance 

‣ Geographical information 

‣ Browser information 

‣ Keyword effectiveness measurement 

‣ See which parts of your website are the most popular ” 

‣ How to see where your traffic iS coming from 

‣ Direct, referring and search traffic

… AND MUCH MORE!

OUTCOMES

After attending this course attendees should: 

‣ Improve your online marketing exposure 

‣ Understand SEO and its role in your marketing activities  

‣ Know how to improve your website’s page ranking and traffic 

‣ Understand better how Google works 

‣ Understand the difference between paid and unpaid searc engine marketing 

‣ Know how to measure your online performance with Google Analytics 

‣ Use Google Analytics to guide your campaigns

WHO SHOULD ATTEND

• Marketing professionals
• On-line marketing professionals
• Website design and professionals
• Managers looking to grow their online presence
• Anyone wanting to better understand search engine marketing and Google Analytics